How It All Started

I remember the first time I stepped foot onto a movie set like it was yesterday. My dad had taken me out of school for the day, I was in third grade. We had gone for a ride on his motorcycle and stumbled upon a foreign film being shot in the town just south of where I grew up in Florida. Somehow my dad talked us onto the set. He signed up to be an extra in a spaghetti eating contest and I was going to be the little girl sitting next to the leading lady watching it all unfold. Her name was Molly Ringwald. I remember watching in awe as the camera made its way around the set and the director called out scenes like they were reality. I remember the moment Molly came and sat down next to me. I have this wonderful memory of just sitting there, laughing with her. The set was filled that day with such genuine smiles and an authentic love for work and play. That sentiment is one that I've carried with me into my directing and filmmaking career. 


Luanne Dietz is a three-time Emmy Award winner and Cannes Lion recipient.  She has been a force in the creative industry bringing her expertise to newspapers, international documentaries, inner-city media education, non profit and film production. She currently is a Visual Story Master at Starbucks and freelances on projects she's passionate about. Previously she was the first director at CNN's brand studio, Courageous, where she directed and produced documentaries for Great Big Story and Turner at large. She has worked as a photo editor and multimedia producer at the San Francisco Chronicle and has multiple years of experience in film and arts education. Her endeavors have taken her around the globe, including extended periods of time in Europe, Africa and the Middle East. 

Dietz graduated with a Bachelor of Science degree in Journalism and Communications with emphasis on Photojournalism from the University of Florida. She has made it her goal to seek out stories with significance, and use her camera as a tool to tell them. She is rarely seen without a smile on her face.

When she's not directing behind a camera you can find her in the classroom where she works with high school students teaching photography and video through her foundation Cause Beautiful. 

Luanne sits on the board of the National Press Photographers Association and is an alumni of the Eddie Adams Workshop and The Kalish editing workshop. Her work has been recognized by Cannes Lions International Festival of Creativity, Emmys, POYi, NPPA, CPOY, the Society of Professional Journalist, and the Hearst Foundation.