Princi Bakery Opening - Starbucks

Starbucks announced the opening of the first Princi bakery and café location in the United States at its Starbucks Reserve Roastery in Seattle. The Roastery opened in December 2014 as an homage to coffee, a completely immersive and sensorial space that redefined customers’ expectations of a retail environment. Completing this new customer experience is the introduction of Princi, offering freshly baked Italian food crafted from Rocco Princi’s recipes. 

Princi will become the exclusive food pairing in all new Starbucks Reserve Roastery locations including Shanghai, opening in December 2017, Milan in late 2018, and New York, Tokyo and Chicago thereafter.

“Rocco Princi is an artisan who, at an early age, discovered a love of bread making and through determination as well as an obsession for finding the perfect ingredients, has created an Italian food experience that I think is unparalleled,” said Howard Schultz, executive chairman, Starbucks. “His passion for authentic food and respect for Milanese culture come through in everything he does, and I think our customers are going to fall in love with Princi.” 

Director/Producer: Luanne Dietz     Cinematographers: Joshua Trujillo and Jessey Dearing     Editor: Luanne Dietz