How It All Started

I remember the first time I stepped foot onto a movie set like it was yesterday. My dad had taken me out of school for the day, I was in third grade. We had gone for a ride on his motorcycle and stumbled upon a foreign film being shot in the town just south of where I grew up in Florida. Somehow my dad talked us onto the set. He signed up to be an extra in a spaghetti eating contest and I was going to be the little girl sitting next to the leading lady watching it all unfold. Her name was Molly Ringwald. I remember watching in awe as the camera made its way around the set and the director called out scenes like they were reality. I remember the moment Molly came and sat down next to me, and we just laughed as the crew set up. The set was filled that day with such genuine smiles and an authentic love for work and play. That sentiment is one that I've carried with me into my directing and filmmaking career. 

Luanne Dietz is a three-time Emmy Award winner, Cannes Lion and Edward R. Murrow Award recipient.  She has been a force in the creative industry as a female director, editor, teacher, entrepreneur and big idea creative. Luanne is an award-winning storytelling executive with 15 years of experience developing and producing premium film, experiential, and custom content for globally-renowned brands, networks, corporations and foundations. Having worked at all stages of production from Cam Op to Editor to Director to EP, Luanne Specializes in building cohesive content studios and leading a wide variety of creatives. She is a highly motivated, strategic problem-solver with top-tier analytical and communication skills.

A journalist turned branded content guru, she has most recently lead content strategy at Amazon as well as human-centric video storytelling for Starbucks. Previously she was the first director at CNN's brand studio, Courageous, where she directed and produced documentaries for Great Big Story and Turner at large. She has worked as a photo editor and multimedia producer at the San Francisco Chronicle and has multiple years of experience in film and arts education. Her endeavors have taken her around the globe, including extended periods of time in Europe, Africa, China and the Middle East. 

Dietz graduated with a Bachelor of Science degree in Journalism and Communications with emphasis on Photojournalism from the University of Florida. She has made it her goal to seek out stories with significance, and use her camera as a tool to tell them. She is rarely seen without a smile on her face.