Hingakawa - Starbucks
FORGIVENESS IS A CHOICE . On the 25th anniversary of the Rwandan genocide, Hingakawa tells the story of two women who made the choice to rise above and choose forgiveness. Vestine and Genevieve are best friends—one Tutsi, one Hutu. Once on the opposite sides of war, these women experienced heartbreak in very different ways. Finding common ground through their shared livelihood of coffee, they are no longer each other’s enemy, they are each other’s strength.
Director/Producer: Luanne Dietz Cinematographers: Melanie McLean Brooks, Bethany Mollenkof, Jenni Morello. Sound Engineer: Taylor Roy Editors: Celia Beasley and Liz Perlman Vocals featuring: Andrea Landis and Gingger Shankar Original music: Rob Amjärv, Bennett Barbakow
Trailer
Full 18 Minute Film
Additional Campaign Content
At the Hingakawa coffee co-op, more than 550 women strong, located in the mountainous region of the Gakenke district. Each year, the women bring the coffee they’ve grown to the co-op to be sorted, dried and then sold. As a group, they make business decisions, negotiate for the best prices and support each other.
At Hingakawa, they know that they are strongest together. Read full story here.