Human X Design - Dues EX - Silver Cannes Lion
Human by Design is a 360 brand campaign that includes a one-day conference in New York City, a documentary on Amazon Prime that looks at the current state of the human augmentation industry, a newly penned Code of Ethics on Human Augmentation that was sent to the US Congress, as well as an interactive website and tangible brand placements around NYC, including a subway wrap and Time Square Billboard.
Responsibilities: develop creative approach for campaign, direct documentaries and all content for campaign, client relations, identify story subjects, speaker selection and accruement, creative direction for event, develop run of show, develop and direct interstitial stories, manage photographer and video crews at the event, develop and manage content for media.
Event: Human X Design
The event took place on the eve of the launch of Dues Ex Mankind Divided, which is a video game set in 2029, where mechanically augmented humans have been deemed outcasts and segregated from the rest of society. Adam Jensen, an elite covert agent armed with state-of-the-art weapons and augmentations, must choose the right approach, along with who to trust, in order to unravel a vast worldwide conspiracy.
Human by Design is a one-day conference held at the Paley Center For Media in NYC that explores the world of human augmentation with two goals: First, to bring together the top minds to debate, question, and challenge what it means to be human; and second, to create an Ethical Framework that can serve as a way forward for augmentation guidelines.
Event Content: Is Augmentation a Human Right?
In the shadow of some recent high-profile medical cases being battled in U.S. courts comes the increasingly relevant question: Do we own our bodies? If the answer is yes, then is that right of ownership inalienable to the point that we can augment it without limits? These core questions will be debated in a panel discussion featuring the top thinkers on both sides of the issue. Transhumanist philosopher Dr. Natasha Vita-More and augmentation pioneer and former U.S. Navy engineer Adam Arabian, along with Christian ethicist and moral philosopher E. Christian Brugger and Dr. Steve Mann, victim of the first cyborg hate crime, will delve into the morality and ethics of human augmentation. Their discussion will be a launchpad for the day’s conversations and the larger issues surrounding human rights and augmentation.
Director/Producer: Luanne Dietz
Cinematographers: Andrew Smith Editor: Katia Vannoy
Event Content: The Future of the Far, Far Next
Today’s cutting-edge prosthetics and augmentation technology allows human bodies to run faster, jump higher, record interactions, and see colors previously unseen. But what’s next? What is the vision for human augmentation in the future and how far are we from that reality? In this exciting look forward, medical technology entrepreneur Will Rosellini, science-fiction artist and TED Fellow Lucy McRae, writer and presidential candidate for the U.S. Transhuman Party Zoltan Istvan, and bioinformatics entrepreneur Tan Le will offer a glimpse of the road ahead. Their insights will show the deeper implication not only for developers and makers, but also for doctors, lawmakers, and society at large. This discussion will look at the practical implications of what NEXT, may be.
Director/Producer: Luanne Dietz
Cinematographers: Andrew Smith, Mike Kepka, Mark E. Trent Editor: Katia Vannoy
Documentary: Human X Design - Amazon Prime
What does it mean to be human? Human by Design examines this question through the lens of 12 extraordinary people who are at the intersection of technology and imagination. Inspired by the futuristic themes and ethical questions within the video game Deus Ex: Mankind Divided, this real world journey introduces the leading minds in bionics who are redefining what it means to be human. Watch the full documentary on Amazon Prime by clicking here.
Director/Producer: Luanne Dietz
Cinematographers: Andrew Smith, Mike Kepka, Mark E. Trent Editor: Katia Vannoy Animation: Matt Rudinski Design: Marites Algones
